
A fast-growing European tech firm specialising in sustainable energy solutions, expanded to markets in Asia and South America, they encountered challenges in communication and cultural adaptation.
Misinterpretations during negotiations, cultural faux pas, and language barriers were delaying deals and straining relationships with key partners. Additionally, employees were hesitant to engage confidently in international meetings.
The CEO Elena realised the company needed an expert coach who could enhance their multilingual communication skills and cultural awareness. She sought a coach who could address the specific challenges of her diverse team and prepare them for seamless global interactions.
She signed up for multilingual communication skills coaching services for a tailored programme. We designed a two-month intensive training plan that combined:
Executive Coaching for Leadership
One-on-one sessions with Elena and senior executives to build confident, culturally aware multilingual communication strategies.
Training in how to structure messages for clarity when English is not the audience's first language.
Team Workshops
Group sessions focused on language skills for key markets (Mandarin for China, Portuguese for Brazil). These included job-specific vocabulary, role-play scenarios, and accent clarity.
Global Cultural awareness exercises to sensitise the team to traditions, etiquette, and business norms in their target regions.
Custom Break-Out Sessions
Tailored sessions for sales, marketing, and engineering teams to address industry-specific language and cultural scenarios.
Focus on negotiation techniques, cross-cultural persuasion, and conflict resolution.
Virtual Follow-Up Support
Weekly check-ins and on-demand guidance during live negotiations or presentations to reinforce learning in real-time.
Within six months, the company achieved measurable improvements:
Successful Deal Closures:Â
The team secured contracts in China and Brazil, increasing market penetration by 30%. The CEO credited this to smoother negotiations and stronger rapport with local partners.
Increased Employee Confidence:Â
85% of team members reported feeling more comfortable presenting and negotiating in foreign languages.
Cultural Adaptability:Â
The team avoided costly missteps, such as inappropriate gift-giving or unintentionally offending business partners. This enhanced their global reputation as respectful and progressive.
Time Saved:Â
With clearer communication and fewer misunderstandings, project timelines were reduced by 15%.
"Working with a coach was a game-changer for us. The training wasn’t just about language; it was about truly understanding our partners' cultures and communicating in a way that builds trust. The tailored approach made it practical for our specific needs, and the results were immediate and tangible. We now feel equipped to expand confidently into any market."Â